Technology

Gravitater Native Creative™: We Identify. We Secure. We Activate. We Track. We Deliver Results.

  • We Identify:
    • Virality Index - Find, rank, and convert user-generated and organic content with the most velocity and highest propensity of being shared
    • Native Creative™ Image Targeting from native creators and curators to deliver the right image to the right consumer or influencer every time
  • We Secure DRM:
    • Twitter DRM - Twitter has invited Gravitater to be part of a landmark Twitter pilot and become ONE OF THE FIRST COMPANIES to use it’s new image display service and as part of this unique long-term relationship, Gravitater has been given complete digital rights clearance for every image ever loaded onto Twitter
    • Gravitater DRM Community – Even though 7 of today’s top 10 social networks own the global rights to every piece of content housed on their servers, Gravitater goes a step further with our recently launched DRM community to personally contact and secure 100% dedicated DRM (Digital Rights Management) for every image that a brand selects to use
  • We Activate:
    • Scientific Data Mining – Gravitater’s Influencer and Content Mapping Process identifies important correlations between campaign goals, influencers, viewers, engagement and images and then we discover the images that work best for your campaign and match the top creators to the top influencers for maximum effect
  • We Track:
    • Creative Science - The minute a client indicates that they are considering an image we begin tracking it’s virality and the influencers that are fueling it and every impression that is generated. We rank each influencer individually on their effectiveness for each image and we continue to graph how individual influencers affect the viral velocity of views, reposts and engagement for the length of the campaign
  • We Deliver Results:
    • Virality Factor - We deliver higher conversion rates with lower media and acquisition costs, this includes, delivering ROI’s in the 300% - 500% range, increasing the viral component for the UGC content we feed by a factor of 35X’s or more, and consistently generating triple the engagement rate on Twitter
    • Acquisition Engine - For a direct response client, we increased the daily downloads of their mobile messaging application by 248%, reduced their paid media spend by 90%, and drove a 250% increase in social acquisition
Online demo