Through our proprietary image targeting technology and predictive analytics we deliver user-generated content [UGC] that has been proven to deliver a minimum 10X share across social media. The Predictive Performance score that we’ve developed combines performance and velocity to predict the virality of a piece of user-generated, organic or branded content – in real-time.
Gravitater helps leading brands capitalize on a sea change in advertising - the move away from staged creative towards native display ads built around user-generated content. We call this Native Creative™. By 2017, over 40% of digital display ads will be built around user-generated content. (Forrester, US Digital Marketing Forecast, 2014 To 2019)
Plus while programmatic and other media buying options target campaigns to specific influencers, Gravitater’s Native Creative™ goes a step further and targets CONTENT and CREATIVE to specific influencers. Using new custom targeting data that is not part of the same “cookie-cutter” taxonomy we align audiences to creative, in addition to aligning them with the campaign to ensure the best and proven most engaging content every time.
- Only Gravitater incorporates the five hottest and most lucrative areas of advertising and media today – social, mobile, programmatic, native advertising, and UGC.
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- Spending on native ads will grow from $4.7 BN in 2013 to $21 billion in 2018
- RTB will account for over $18.2 billion or 33% of U.S. digital ad sales in 2018, up from just $3.1 billion in 2013, growing at a compound annual growth rate of 42%
- Programmatic will be 50% in 2018
- Social media is rapidly replacing search in fact in Q4 2014, Social Media drove 31.24% of overall traffic to sites – the percentage is even higher on mobile
- Millennials trust user-generated content 50% more than any other media
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- Consumers that click on brand-sponsored photos of people in real life situations are TWICE as likely to convert to a sale
- There are 10x’s more views of UGC fan videos on YouTube than brand owned content
- 30% of US adults now get their news from Facebook
- 25% of all traffic to publisher websites is now driven by social media
- Average brand will need to serve 40 to 60 pieces of content a day by 2017
Gravitater's Virality Index™ (patent pending) enables us to find, rank and broadly distribute user-generated and organic content, on a real-time basis as native advertising with the most velocity and highest propensity of being shared. To accomplish this we leverage proximity-based marketing (geo-aware/geo-fencing) to feed organic content and native advertising in real-time to place-based media, wearable's and a consumers mobile device/apps at the exact moment of purchase.
