What is Gravitater?
Gravitater's Platform delivers the global content that brands need to build brand communities and power long-term engagement. Our Community Engine automates the management of blog and social media pages as well as the content that flows to them from the most influential and authentic digital content creators.
Gravitater's Crowdsourced Creative™ product is the first scalable solution to find, rank, and amplify consumer-generated and organic content and convert it into native branded content and advertising. We have built the engine that every brand needs to target the right audience at the right time with exactly the right content/message.
How does Gravitater Work?
Gravitater filters images based on relevance and virality across all social media using a sophisticated algorithm. Our proprietary software selects images based on campaign goals from real-time social media feeds that we secure from multiple properties including Facebook, Twitter, and Pinterest. We then rank these images based on a sophisticated viral index based on distribution, speed of distribution, propensity to repost, influence/influencers, relevance, author clout, and other key factors.
We provide the missing social and native advertising elements that B2B and B2C brands need to assemble a true branded multi-channel social marketing program. The Gravitater software gives brands the tools needed to fuel a new social centric approach to CRM called CMR (Customer Managed Relationships) that gives consumers the content they need to control and build relationships with brands in the same way they do with their friends.
Our platform creates value for brands and gives consumers a reason to buy or engage with them or their products while they are in the real world. In addition, we provide a single dashboard to monitor competitors on social and visual media, identify influencers, automate content publishing, and track social commerce/ROI (revenue per pin/post) and hashtag performance.